E-commerce Opportunity Assessment

A feasibility study for an Italian food hall brand on whether and how to sell online, which advised against a marketplace model for now and set out a phased e-business programme built on its existing strengths.

Services

.com Evolution
Marketplace and eTailers
In Store Experience Evolution
Business Planning

Support

Advisory / Strategy

Goal

Assess whether an online channel, marketplace model included, made sense for a multi-venue food hall brand, and how digital could strengthen the physical business it depends on.

Approach

Stakeholder interviews, market and comparable analysis and a digital SWOT led to six target clusters and their use cases. These became a three-phase programme with enablers, a 2025-2027 e-business plan and a roadmap.

Results

A clear no to the marketplace model, given limited online traffic and operations not yet ready, and a phased plan instead: e-commerce and experiences first, with a path to a profitable online business within three years.

Who worked on it

Andrea Moretti
Managing Partner
Valentina Maiorana
Partner
Nataliya Shostak
Product Manager
Gianluca Nalin
Senior Consultant

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E-commerce Opportunity Assessment

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